Today, US Sailing, the national governing body of the sport of sailing, and Polar Beverages, America’s largest independent soft drink company, announced a three-year partnership through the 2026 season. Polar Beverages will serve as the Official Seltzer partner of US Sailing.
Polar Beverages, established in 1882, is now the largest independent bottling company in the United States. Based in Worcester, Massachusetts, Polar Beverages is comprised of its own family of brands along with strong brand partnerships for bottling, private-label manufacturing, and distribution for both regional and national brand partners.
To launch the multiyear partnership, Polar Beverages will be onsite at the 2024 US Sailing National Sailing Program Symposium February 1 – 3 in Savannah, GA. Polar will also serve as a 2024 National Partner of US Youth Championships, including the U.S. Youth Championships in Bristol, RI June 23 – 27, U.S. Junior Women’s Championship in Bristol, RI June 29 – July 2, U.S. Youth Match Racing Championship in Marblehead, MA June 26 – 30, and the U.S. Youth Triplehanded Championship in San Diego, CA August 5 – 8.
“US Sailing is excited to welcome Polar Beverages to our family of partners,” said Alan Ostfield, CEO of US Sailing. “US Sailing events and programs are a great platform to tell Polar’s story as Polar looks to expand its market share nationally. I look forward to seeing Polar Beverages become a staple at yacht clubs and sailing centers for sailors of all ages to enjoy after their time out on the water.”
Into 2025 and 2026, Polar Beverages will support five US Sailing Adult Championships a year with onsite branding and sampling and engaging social media campaigns between @ussailing and @polarbeverages.
“Polar Beverages is thrilled to be the official Seltzer Partner of US Sailing,” said Lisbet Crowley, Director of Marketing, Polar Beverages. “We believe the leadership skills instilled by US Sailing, coupled with the advancement of the sport itself, are key components to building a brighter future for all of those who love to sail. We are proud to partner with US Sailing and look forward to working together over the course of the next three years.”
Polar Beverages will also join the 2025 Sailing Leadership Forum and 2026 National Sailing Program Symposium.
About US Sailing
The United States Sailing Association (US Sailing), the national governing body for sailing, provides leadership, integrity, and advancement for the sport in the United States. Founded in 1897 and headquartered in Bristol, Rhode Island, US Sailing is a 501(c) (3) non-profit organization. US Sailing offers training and education programs for instructors and race officials, supports a wide range of sailing organizations and communities, issues offshore rating certificates, and provides administration and oversight of competitive sailing across the country, including National Championships and the US Sailing Team. For more information, please visit www.ussailing.org.
About Polar Beverages
The largest independent beverage company in the United States, Polar Beverages are purveyors of premium-quality sparkling beverages, including Polar® Seltzer, heritage sodas and Polar Orange Dry®. Founded in Worcester, Massachusetts in 1882 by a savvy bartender, Denis Crowley recognized opportunity in carbonation as Prohibition began to rumble in New England. He crafted what he considered the best-tasting bubble recipe and began selling sparkling beverages from a horse-drawn carriage. Today, the company remains owned and operated by the family’s fourth and fifth generations, under the leadership of President and CEO, Ralph Crowley Jr. For the past decade, Polar Beverages has modernized and popularized the sparkling seltzer water category and become the industry’s leading tastemaker; including the launch of two significant new brands–the lemonade-inspired Polar® Seltzer’ade brand, and the impossibly good Polar® SeltzerJR collection. For more information, visit PolarSeltzer.com.